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People buy from businesses and brands they trust.

Okay, let’s back up and take it from the top. According to a study by Zignal Labs and PR Week, 52% of public relations and reputation managers believe that half of a company’s value is directly related to its reputation. If you’re running a sizable business or bootstrapped one, you know how hard it was to build your brand. Add the effort, possible heartbreak and time it took and you start getting the picture.

Every business should have a…

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Categories brand reputation online reputation Reader Submission reputation management